06.22.07
Posted in Internet Marketing, List Building at 4:40 am by Alok Jain
Do you want to build a long term, sustainable Internet Business? If yes, then you need to build a list. That’s the bottom line. You can build a number of websites selling information products or promote dozens of affiliate programs but they will all give you a one time income.
At the end of the day, it’s a well maintained, responsive list that will create a steady income for you. I am sure you have heard this many times, and I wont dwell on it longer. But let me just clear the entire concept with an example.
Let’s say you have $100 to spend on your Internet Marketing efforts. Assuming your $100 investment can get you $300 in revenues through affiliate marketing OR it can generate 100 targeted leads for you - which would you go with?
I will choose to spend my $100 to build a list of 100 subscribers. And the answer lies in the value of a list. You know what a list is worth? A well treated list is worth $1 per subscriber per month. I had heard of these figures as a newbie but now, I have seen these figures myself.
So your 100 leads, if treated well, can generate $100 for you each and every month. Compare this to a one shot $200 in profits and it’s a clear winner. And that’s the only reason I would spend my time and effort in building a list rather than spending it on something else.
Grow that list to 1000 and you can earn $1000 every month. 10000 leads and your income grows to $10000 per month. What do you think the big Internet Marketing gurus do? They have massive lists - as big as 100K or 150K. All they do is send a few promotional emails every month. Each email they send generates as much as $20,000 in pure profits.
And that’s what you and I should target. We need to find ways to build a massive list. And all through the process of list building, we need to ensure that we treat our subscribers well. If we don’t, they will vanish faster than they arrived.
In my future posts, I will teach you all I know about building and maintaining a list. So stay tuned. And let me know what you think? Post your comments below.
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06.07.07
Posted in General at 9:10 am by Alok Jain
Hi everyone,
Thanks for all your inputs. Without your participation, I would have ended up with a dead, useless blog. But now, I am all pepped up and have a clear perspective on how to go ahead with this blog.
I read all your comments (200+ comments - WOW!), categorized them and ran some numbers. And these are some of the topics that clearly stand out as the need of the hour:
1) List Building - One of my favorites and demanded by a large number of people. And rightly so! If you wish to build a sustainable Internet Business, you need to build a list first. “The money is in the list” - I had heard this so many times as a newbie myself, but never really believed in it. Not until I did build one and realized how much I have lost in the past.
2) Step by step blueprints - Definitely a tough job, because each one of you is at a different point in the learning curve. Some of you might want me to start with “What is affiliate marketing?” and some others will trash my blog if I even talk about something so basic. But, I love a good challenge and I will think of something. Don’t you worry.
3) Traffic Generation - And why not? Without targeted traffic, your website is useless. So you will see a lot of posts on targeted traffic generation (free +paid) in this blog.
4) Affiliate Marketing - The best place to start. I am glad you guys want me to talk about it. I was an affiliate marketer for 3 years before creating my first product. The returns are good, there are no hassles and you can get started right away. There are some really cool ways to profit from affiliate marketing and I will share them with you.
5) Hidden tricks & techniques - yes, they do exist. As the web flourishes and new systems/websites take birth, they give rise to untapped techniques that can make you some cool profits. I do a lot of research with these new systems in an effort to discover these methods. And you will get to read about them right here.
Well, these seem to be the favorite topics according to your inputs. And I will use this blog to share my knowledge in these areas with you. Of course, I will talk about a few other topics like viral marketing, product creation, email marketing, etc. After all, its my blog and I should be allowed to talk about my favorite topics 
Also, many of you had some very specific questions. I couldn’t address them because that was not the purpose of the first post. But do not worry, because I am soon going to hold a “free for all” 12-hour non-stop answering marathon at this very blog. You can ask me any Internet Marketing related question and I will answer them to the best of my abilities. I will keep you informed on the marathon.
Thanks again. I hope to create something useful for you guys.
So stay tuned.
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