05.01.08
Rich Dad, Poor Dad & Internet Marketing
Recently I picked up a copy of Robert Kiyosaki’s book “Rich Dad, Poor Dad” from my library. I had read this book while in college, but I thought it deserved another read. For one, I didn’t remember much of it and hence didn’t know whether I was practising what it preached. And secondly, I heard a friend of mine raving about it. Well, anyways, I went ahead and picked up a copy.
It turned out to be a good decision. I was able to relate to everything this guy talks about. And he is just too good. No wonder he sold millions of copies.
If you haven’t read this book, let me tell you real quick - through out the book, Robert Kiyosaki stresses the importance of ‘income producing assets’. Assets that give you a passive income over and over again. The idea is that once your ‘income producing assets’ give you enough residual income to meet your expenses, you become ‘financially free’.
You see, there is no rocket science here. So you must be thinking how all of this is relevant in the Internet Marketing world.
It’s quite simple really! All of your activities - whether its blogging, affiliate marketing, lead generation, pay per clicks - all these are investments that we make in our business. Now, this could be an investment in terms of money or time.
After reading ‘Rich Dad, Poor Dad’ it became quite clear to me that all my investments in Internet Marketing should be targeted at generating a recurring or residual income. So, for example, if I promote a product as an affiliate, I should pick those products that give me a recurring income. This means I should be promoting membership sites rather than stand-alone products. Or, another one - if I create a blog, I should optimize it and take it to a level that it gives me X amount every month. And then I move on to creating more such blogs.
The idea is to create a passive income, to create ‘assets’ that pay you every month - without you doing any additional work on it. And once this residual income outgrows your expenses, you become financially free.
I have started making some changes in my business model - changes in tune with Robert Kiyosaki’s teachings in ‘Rich Dad, Poor Dad’. Of course, its not possible to change overnight.. it will take a few months to be 100% Rich Dad compliant 
but I am trying to get there.
It’s an impressive book and the teachings are totally relevant in the world of Internet Marketing. If you haven’t read it yet, I suggest you pick up a copy.
